If you are a beginner in the world of digital marketing, then you have a lot to learn about search engine optimization (SEO). Jump right into this article to learn about the most basic SEO tips.
1. Write longer blogs.
Agencies offering SEO services in Los Angeles, CA, agree that content is KING. This is evident going by the research by SEO ranking factors for 2017. It is also the reason why companies are willing to pay handsomely to top-notch content creators.
What does that mean? That you have to produce quality content that is useful to the user. If a user finds your post helpful, they will most likely share it with others which translates to more leads just from that one user. A helpful post is one that provides the very specific answers that the user is looking for.
Users hate being taken round with words only to be given vague answers. Longer posts of more than 2,000 words tend to be popular with users as they give as much information as possible. And, they are ranked high by search engines compared to shorter posts.
This is, of course, because longer posts generally have more keywords. Another reason that makes high-quality long posts rank higher is the dwell time. Dwell time is the time that passes before a user goes back to the search engine results page.
However, it is crucial to note that it is not just about the length but the quality of the post. It must be very informative, engaging and relevant.
2. Use keywords.
Keywords tell the search engines what your content is all about and they are what a user types into the search page. When writing your posts, make good use of relevant keywords to help your site rank higher on the search engines. For keywords, you can use either the long-tail keywords or the latent semantic indexing (LSI) but do not overdo it.
3. Make use of links.
There are different types of links that you can use to keep you at the top of the search results. These are backlinks, internal links, and outbound links. Internal linking is when you link to web pages just within the same domain. Besides helping in SEO ranking, they also make your site easy to navigate.
Outbound linking is when you link to a webpage of another domain. Outbound links help the search engine understand what exactly your page is all about. However, make sure you link to relevant blogs and avoid having too many of them.
Back-linking is when one site links to another site. Using backlinks can help you increase your rank in search engine results. But, it has to be done strategically done. Luckily, there are tools to help you with that.
You must link to a website with related content and not just any website. Backlinks help your website gain exposure and recognition. The more backlinks you have, the more the search engines consider your site as an authority site. The search engines are convinced that your content is of high quality and useful to many users.
Obviously, there are other ways to help your site rank high. But, once you know how to write longer posts, use keywords strategically and correctly use links, then you are on the right track.